2 March 2023

Because they start with Why

Salt Essential IT (Pty) Ltd does not rest on its laurels. The company – celebrating its 25th birthday in March – has, yet again, made history by obliterating its own PMR.africa Diamond Arrow Awards winning streak.

The company has now been awarded three awards consecutively for four (4!) years. The award categories in which Salt has clinched the first spot and the coveted Diamond Arrow Awards are Cloud Service Providers, Data Centres, and IT Consulting Companies. No ICT company in the history of the business journal has even come close to this achievement. The 2022 awards bring Salt’s Diamond Arrow Awards tally to 20 in 10 years. 

When the managing director, Sonja Coetzer is asked, “How do you do it?”, she responds with “It is never the how, it is always the why. ”

She continues, “Salt is honoured that our dedication to our clients through our client centric approach to delivery sees us winning these prestigious awards.Winning these awards 4 times in a row is truly a reason to celebrate.” “As we cannot enter, nominate or rate ourselves in this research, we are appreciative of the votes we receive, it makes the Why so much  more worth it! The Why we are in business, is very important to us –we are in business to implement technology that optimises business and empowers people to effectively operate in a secure, productive, and sustainable manner .”

Coetzer explains that every Saltie embraces our mission and vision that is a living embodiment of our daily pursuit to deliver on our commitments.  Salt’s evolution of the past 25 years has seen the company and its employees leading the market with solutions that disrupts industries in the Namibian market. Salt believes that enabled, empowered, and future-fit people are the most important asset a business can have to survive, grow and prosper.

“This is why we are in business. From inception we worked towards delivering technology that moved from being an architecture and systems provider to a partnership-based, human-centric business optimisation provider. And over the last 15 years, we’ve been continuously reinventing and refining this Why.”

“It is amazingly hard sometimes and we are not always successful the first time we try new technologies. Fortunately for our customers, by the time we recommend and implement tech in their space, they know we’ve thoroughly analysed and tested it, and we will do extraordinary effort to empower the people that will ultimately use it.”

Months before Covid-lockdowns in 2020, Salt was moving 4 thousand of users to cloud-computing services, but if ever Salt proved their fixation on future fitness, this was it. The company now serves 270 000 cloud-users at their customers across Namibia.

“Salt is a true team effort, and like most things, when the collective comes together greatness are delivered. Every Saltie’s dedication, commitment, and die-hard tenacity towards living and breathing our values every day is what makes all the difference at every customer.”

“The people at Salt enables your people to enable your business. That is our number one priority. And that’s why we are here.”

#futurefit #pmr #knowledge #awards

Sonja Coetzer - Managing Director



Based in Windhoek, Namibia, Salt Essential IT is one of Africa’s most awarded Microsoft Direct Cloud Solution providers, enabling and supporting clients ranging from small and medium to enterprise.
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