Battling the Pesky Password Problem

Passwords vs. Memory = The Risk What is considered a strong password, and why does the strength of the password really matter that much. This brings us to another question; how do hackers gain access so effortlessly? For anyone in the IT industry, in a recent quest to engineer secure systems, NIST (the National Institute for Standards and Technology) has … Read More

Transformation is Now

Microsoft announced the End of Support for SQL Server 2008 and 2008 R2 on July 9, 2019 and Windows Server 2008 and 2008 R2 on January 14, 2020 They would like to thank you for trusting them to run your mission critical applications on these two popular products that businesses have been deploying for nearly over a decade. They are … Read More

Using Facebook Attribution to Your Full Advantage

Only launched recently (2 weeks ago), Facebook Attribution looks at determining the cause of a conversion – like where did that person come from? What kind of device did they use? Did they make use of multiple devices? Was it paid content or simply organic? For marketers who make use of several advertising platforms, like Google Ads, LinkedIn Ads, Pinterest, … Read More

Professionalism in the Workplace

Definition of tact 1: a keen sense of what to do or say to maintain good relations with others or avoid offense 2: sensitive mental aesthetic (visual) perception According to the Merriam Webster online dictionary, there are 2 definitions for the word “tact”. In this case, we’ll be using the first one. Being tactful means being considerate towards others’ feelings … Read More

Marketing Tools for Marketers

There are millions of marketing tools out there that can help you monitor your competitors’ activities, generate more leads for your sales team, monitor hashtags and what people are saying about you etc, only to mention a few. Some of the tools that help me monitor our social media activities and engagements include, but not limited to: #1: Dynamics 365 … Read More

Driving Organic Traffic with Bots

Some of us may find the idea of robots in the workplace a bit scary, maybe have a bit of trust issues as well, but if we just gave them a chance, we’ll see that they’re not here to take over, but here to make our lives just a little bit easier. Having a bot on your website or social … Read More

Artificial Intelligence – Should we Embrace it or be Afraid?

The fear is that artificial intelligence will take decision-making power away from our sales reps and our Sales and Marketing managers, but the hope is that it will help boost sales. What I’ve seen in our Sales department is that customers easily switch vendors if they do not get what they want. The changes happening in the B2B sales space … Read More