Artificial Intelligence – Should we Embrace it or be Afraid?

The fear is that artificial intelligence will take decision-making power away from our sales reps and our Sales and Marketing managers, but the hope is that it will help boost sales.

What I’ve seen in our Sales department is that customers easily switch vendors if they do not get what they want. The changes happening in the B2B sales space is simply driven by the increasing expectations of the consumer, and improving their buying experience.

According to analysts, between 45 and 85 per cent of sales tasks could be automatable. However, for anybody imaging a mass scrap of sales departments, it is important to note that it’s the tasks that are automatable, not the jobs themselves; technology is assisting the staff, rather than replacing them.

Based on an article I read here, there are several methods my sales team can use to implement AI to increase their sales.

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